Whiteboard Design Process
The process began with brainstorming. Together with another designer, we made assumptions about Pavlo based on the provided information and discussed how he could achieve his goal. After one hour of active brainstorming, we created a flowchart and low-fidelity wireframes.
To ensure the best and most familiar experience, I analyzed competitor apps — their design, user flows, similar patterns, and available features.
At this stage, our collaboration ended, and each of us had to present a unique solution.
Goal
It was crucial to make sure the user would not get lost while tracking their food since any inconvenience could hinder adherence to their diet. I aimed to make the process as intuitive as possible, allowing the user to see their progress, calorie limits, food weights, added items, and more.
Challenge
One of the assumptions about Pablo was that he found it difficult to stick to new habits. So, the challenge was to figure out how to motivate Pablo to use the app and regularly log his food.
My solutions were:
1. Design
I understood that food tracking could feel like a boring and tedious task. Therefore, I wanted to make the process easy and enjoyable so that the user felt like they were "winning" by maintaining healthy habits. To achieve this, I used a fresh and vibrant color palette (based on a mood board I created), playful voice and tone, emojis, rounded elements, and so on.
2. Reward System
For specific activities, such as regular food tracking, sticking to a diet, and physical activities, the user would receive rewards. This helped create the sense of a game that I wanted to achieve. Additionally, as part of the rewards, users could unlock a "streak freeze." By using it, they could skip one day of maintaining a healthy habit without losing their progress.
